Gonja Meat Company is a vertically integrated agribusiness engaged in the slaughter, processing and sale of fresh hygienic meat. The existing practices in Ghana’s meat industry hardly meet food safety standards. Gonja seeks to produce high quality and affordable meats using locally raised livestock, processed in the company’s abattoir and sold through its own sanitary outlet stores. Its offerings will include fresh cut poultry and meat as well as packaged, kitchen-ready products including hamburger patties, sausages, corned beef, roast beef, ham, bacon, kilishi and smoked meat. Gonja owns a full value chain from abattoir located in Kumasi, Ghana, processing plant and retail outlets. The integration model gives the company absolute control of quality, eliminates costly middlemen and offers savings to customers. Gonja will buy livestock from local farmers and add value to the economy. The slaughterhouse opened in 2004 to provide the local butchers with a modern abattoir that conformed to international food safety standards. Gonja had no control of the meat once it left for the market. The butchers continued to disregard sanitation. Gonja changed its model by building a processing plant with outlet store so we could control the whole supply chain.

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