Alexander Todorov’s book Face Value: The Irresistible Influence of First Impressions

Enjoyed reading Alexander Todorov’s book, Face Value: The Irresistible Influence of First Impressions, and discussing in my Friday morning (early!) book group. Coincidentally, in my class on the economics of gender in developing countries, I had touched on evolutionary psychology of gender differences. A student asked whether that kind of research (evolutionary approaches to the mind, etc) were not discredited. Indeed, most older research certainly has been discredited. Plenty of present research will also be discredited. And Todorov does a great job showing that! Does that mean the no new research should be conducted? I think not. Every responsible academic, though, should acknowledge how fraught the subject matter is. Todorov is an excellent writer, and a careful researcher. So this book is a fine introduction.

About mkevane

Economist at Santa Clara University and Director of Friends of African Village Libraries.
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